At the very least, you look rich.”Featuring a lookbook of paparazzi shots showing the glamorous A-list life you could be living walking down 5th Avenue or Rodeo Drive with a bunch of bags adorning your arms, MSCHF is selling the facade of materialistic wealth with all the shallow meaning capitalism affords. Fortunately, as the old adage goes, MSCHF has found a way to help you at least fake it until you make it.The Brooklyn art collective responsible for projects such as Lil Nas X’s infamous Satan Shoes, turning Birkin Bags into Birkenstocks and selling Chick Fil-A on a Sunday is back with their latest drop that lets people buy shopping bags from some of the world’s top fashion retailers — just the bags. We’re swayed by fancy labels, covet shiny things and are awestruck by price tags with lots of zeros attached to it. Someone who now has this visual signifier in common with celebrities. Aptly titled, OnlyBags, MSCHF’s new endeavor sees them reselling shopping bags from Prada, Hermès, Burberry, Rolex, Supreme and Ikea, all the way down to a humble plastic bag, so you can at the very least give off the illusion that you’ve just been on a massive shopping spree.”If there’s one thing we know from acquiring our bag samples, it’s that strolling down the street laden with (empty, of course!) Balenciaga, Valentino, Rolex, et al. See on Instagram
Photos courtesy of MSCHF Who are they? As much as we may not want to admit it, we live in a materialistic society. Celebrities, whether due to their talent or wealth–the most conspicuous of consumers. “Carrying an armload of bags puts you in dialogue with all the images you’ve seen of people carrying armloads of bags. is one hell of a power trip,” MSCHF writes in the site’s manifesto. Those interested in padding out their personal collection can purchase bags at $40 a piece (which is a pretty steep markup for some, but a lot more affordable that even a pair of Fendi socks) or get the whole collection for $480. Who are you? We aspire to be that person and want to broadcast that as loudly as we can to as many people around us as much as possible, but the reality is that most of us can’t afford to live the life of luxury that we’d like.